Onboarding 3 new brands for Q1 2027
Spend less.
Sell more.
We run
Meta
TikTok
YouTube
Margin is a performance marketing studio for ecommerce and app brands. We run paid social, search and ad creative as one weekly testing loop, and judge every dollar by profit, not clicks.
60+ ecommerce and app brands trust Margin with their monthly ad budget.
$240M+
in ad spend managed
Live test · Hook B
Day 6
New hook is beating the control ad on cost per purchase.
Winner
CPA −34%
Scaling brands across ecommerce, apps and subscriptions
What we believe
Since 2016 · London & Austin
Clicks
are
cheap.
Profit
is
the
only
number
we
chase.
Ad platforms will happily report record numbers while your bank balance says otherwise. We measure what actually reaches your margin, then spend accordingly.
See how we work
1
owner
One strategist, start to finish
The person on your calls runs your ads.
7
days
Every test, one week
Then the budget follows the winner.
0
lock-in
Stay because it works
Month-to-month after the first sprint.
Services
Everything your ads need, under one roof.
No juggling a media buyer, a creative shop and a data freelancer. One team plans it, makes it, runs it and measures it.
Meta, TikTok and Pinterest campaigns built around a few strong creative angles instead of dozens of tiny ad sets.
Meta
TikTok
Account structure
01 / Paid social
Results, last 12 months
Twelve months, by the numbers.
Our clients’ numbers, not platform estimates. Every figure here comes from their own revenue data.
Selected work
Recent wins.
Three brands, three different problems, one way of working.
Process
A simple weekly loop.
Plan on Monday, launch by Wednesday, decide on Friday. Then do it again, a little better.
Step 1
Audit
We go through your ad accounts, tracking and creative line by line and show you exactly where money is leaking.
Step 2
Launch
Clean tracking, a simpler account structure and the first batch of new ads go live, all inside accounts you own.
Step 3
Scale
Weekly tests. Winners get more budget, losers get switched off the same day, and every week starts from a better baseline.
Fridays
A five-minute video walkthrough of the week’s numbers, recorded by your strategist.
Monthly
A planning call where we agree next month’s budget and test plan together.
Why brands switch
Why brands leave their old agency.
We hear the same complaints on almost every first call. Here’s how we answer them.
Most agencies
The usual agency
With Margin
Margin
An account manager
Your contact
Clicks and impressions
Reports
Outsourced, slow to arrive
Creative
A cut of your ad spend
Fees
Long contract up front
Commitment
Held by the agency
Ad accounts
You pay for
Busy work
You pay for
Profit
Client stories
Clients, in their own words.
Founders and marketing leads on what changed once we took over their ads.
4.4x
Return on ad spend
01 / 04
“
On the first call they showed us which campaigns were losing money. We switched them off that afternoon and never looked back.
Noor Haddad
Head of E-commerce, Saltmere
Ways to work together
Simple pricing. Cancel anytime.
Flat fees, never a percentage of your ad spend. Start with a free audit and decide from there.
FAQ
Good questions to ask any agency.
Have another one? Ask us on the audit call.
Most clients spend between $20k and $1M a month on ads. Below $20k, the free audit and a clear plan are usually more useful than a retainer.
Insights
Field notes from live ad accounts.
Short reads on what’s working in paid social and search right now.
Free ad audit
See where your ad budget is leaking.
Share a few details. A strategist will review your ad accounts before the call, so the 45 minutes are spent on your numbers, not our pitch.
What happens next
1
We review your ad accounts and tracking first.
2
45-minute call with a senior strategist, not a salesperson.
3
A written plan with your 3 biggest leaks within 48 hours.