All work
Ledgerly
Fintech app
·
Tracking rebuild
Two days to tracking the whole team could trust.
Ledgerly’s ad numbers and bank numbers never matched. We rebuilt tracking in two days, then cut cost per sign-up by 22%.
2 days
To clean, trusted tracking
+38%
Sign-ups the ads can see
−22%
Cost per sign-up
Project details
Client
Ledgerly
Industry
Fintech app
Services
Tracking rebuild
Channels
Meta, Google, LinkedIn
Timeline
3 months
Monthly spend
$55k
The problem
Ledgerly’s ad platforms each reported different sign-up numbers, and none matched the product database. Nobody trusted any of them.
What we did
We set up server-side tracking and sent verified sign-ups back to Meta, Google and LinkedIn from the app itself. It took two days.
With clean data, the platforms could see 38% more of the sign-ups they had actually driven, and we could finally tell which campaigns worked.
One source of truth
A shared weekly report now uses the product database as the final word. Platform numbers are checked against it, not the other way round.
The result
Cost per sign-up fell 22% in the first three months, mostly by cutting campaigns that had looked good on bad data.
Our ad dashboards finally agree with our bank account. That alone was worth the switch.
Hannah Lindqvist
VP Growth, Ledgerly
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