All work
Pebble & Pine
Wooden toys
·
Q4 holiday scaling
Tripling holiday spend without losing the return.
We prepared creative and audiences in October so Pebble & Pine could spend 3.4x more in November and December and stay profitable.
4.8x
Black Friday ROAS
3.4x
Holiday spend vs last year
+190%
Q4 revenue
Project details
Client
Pebble & Pine
Industry
Wooden toys
Services
Q4 holiday scaling
Channels
Meta, Google Shopping, Pinterest
Timeline
3 months
Monthly spend
$120k at peak
The problem
Holiday ad prices rise every year, and Pebble & Pine had always pulled back just when shoppers were ready to buy.
What we did
We spent October testing gift-focused creative at low budgets, so we knew the winners before prices climbed.
From Black Friday we scaled only those ads, added gift guides on Pinterest and kept Shopping focused on the bestsellers with stock to spare.
Getting ready early
Every ad that ran in November had already proved itself in October. Nothing new was tested at peak prices.
The result
Spend rose 3.4x, Black Friday return was 4.8x and fourth-quarter revenue grew 190% year on year.
Last year we turned ads off in December because they got too expensive. This year December was our best month ever.
Hana Kimura
Founder, Pebble & Pine
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